Overview
Fruity Brides specializes in delicious, low-calorie drinking yogurts designed to embody a clear, diverse, and versatile visual identity, allowing us to expand into new business areas seamlessly.
Project type
Category
Roles
Personal project
Food packaging
Art direction / Branding / Copy writing /
Packaging / Illustration / Photography
Illustration
Logo & Typography
To establish a strong brand identity, playful cartoon typography were utilized, enhancing the wit and friendliness of our message.
Visual Identity
Step 2
Product Features
Unlike other milk products, tastes of drinking yogurt was surprisingly limited. Hence, as a bold approach, this drinking yogurt contains two fruits in one flavour.
Step 1
Research & Analysis
The drinking yogurt industry is much less competitive compared to other dairy products, and there are not many taste variations available.
Step 3
Brand Personality
Target audience
Younger audience in 10-30s
Family with Children
Serious
Friendly
Expensive
Economical
Luxury
Playful
Younger
Older
Simple
Colorful
Brand Sprint
Discover flavor
at a glance!
Our packaging bursts with color and features cheerful fruit characters, make the consumers guess the tastes of yogurts at a glance.
Package design
By using a milk box instead of traditional yogurt packaging, Fruity brudies create a delightful surprise for consumers.
Friendly
Healthy
Funny
Yammy
Overview
Overview
Fruity Brides specializes in delicious, low-calorie drinking yogurts designed to embody a clear, diverse, and versatile visual identity, allowing us to expand into new business areas seamlessly.
Fruity Brides specializes in delicious, low-calorie drinking yogurts designed to embody a clear, diverse, and versatile visual identity, allowing us to expand into new business areas seamlessly.
Personal project
Personal project
Personal project
Food packaging
Food packaging
Art direction / Branding / Copywriting Packaging / Illustration / Photography
Art direction / Branding / Copywriting Packaging / Illustration / Photography
Project type
Project type
Project type
Category
Category
Category
Roles
Roles
Roles
Logo & Typography
Logo & Typography
Visual Identity
Visual
Identity
To establish a strong brand identity, playful cartoon typography were utilized , enhancing the wit and friendliness of our message."
To establish a strong brand identity, playful cartoon typography were utilized, enhancing the wit and friendliness of our message.
To establish a strong brand identity, playful cartoon typography were utilized, enhancing the wit and friendliness of our message.
Character design
Character design
Brand Sprint
Brand sprint
Step 1
Step 1
Step 1
Research & Analysis
Research & Analysis
The drinking yogurt industry is much less competitive compared to other dairy products, and there are not many taste variations available.
The drinking yogurt industry is much less competitive compared to other dairy products, and there are not many taste variations available.
Step 2
Step 2
Step 2
Product Features
Product Features
Unlike other milk products, tastes of drinking yogurt was surprisingly limited. Hence, as a bold approach, this drinking yogurt contains two fruits in one flavour.
Unlike other milk products, tastes of drinking yogurt was surprisingly limited. Hence, as a bold approach, this drinking yogurt contains two fruits in one flavour.
Step 3
Step 3
Step 3
Brand Personality
Brand Personality
Serious
Serious
Serious
Friendly
Friendly
Friendly
Expensive
Expensive
Expensive
Economical
Economical
Economical
Luxury
Luxury
Luxury
Playful
Playful
Playful
Younger
Younger
Younger
Older
Older
Older
Simple
Simple
Simple
Colorful
Colorful
Colorful
Target audience
Younger
audience
in 10-30s
Family
with Children
Discover flavor
at a glance!
Discover flavor
at a glance!
Discover flavor
at a glance!
Our packaging bursts with color and features cheerful fruit characters, make the consumers guess the tastes of yogurts at a glance.
Our packaging bursts with color and features cheerful fruit characters, make the consumers guess the tastes of yogurts at a glance.
Our packaging bursts with color and features cheerful fruit characters, make the consumers guess the tastes of yogurts at a glance.
Package design
Package design
Package design
By using a milk box instead of traditional yogurt packaging, Fruity brudies create a delightful surprise for consumers.
By using a milk box instead of traditional yogurt packaging, Fruity brudies create a delightful surprise for consumers.
