Overview
Here:re is a a luxurious vegan beauty brand that proudly stands against animal testing. Inspired by Eastern aesthetics, Chija hand cream and hand wash embody a harmonious blend of tradition and modernity.
Client
Product type
Roles
Here:re
Cosmetic package
Art direction / Branding / Packaging / Typography /Illustration
Brand Pillars
"Crowdfunding"
Here:re is a start-up cosmetic brand started with a limited budget, launched its products on a renowned crowdfunding platform with the goal of selling 1,000 units.
Promotion Channel
Target Audience
20-50s females
Vegan
High income
Animal lovers
Eco-friendly
Believers
Trendsetter
Educated
Serious
Friendly
Economical
Expensive
Luxury
Playful
Brand Positioning
Vegan
Product
Oriental
Scent
Natural ingredients
Brand Core features
Design Concept
01
Refined and Sleek Packaging
A elegant package design that evokes a sense of exclusivity, sophistication, and convinces its high-price.
02
Korean Traditional Illustration
Delicately crafted illustrations inspired by Korean heritage, highlighting the product’s oriental fragrance.
03
Minimalist Color Palette
A carefully selected color scheme that complements the luxurious scent and elevates the overall aesthetic.
04
Elegant Typography
Curved, sophisticated typefaces that add a touch of refinement to the design.
Overview
Here:re is a a luxurious vegan beauty brand that proudly stands against animal testing. Inspired by Eastern aesthetics, Chija hand cream and hand wash embody a harmonious blend of tradition and modernity.
Client
Category
Roles
Here:re
Cosmetic
Art direction / Branding / Packaging / Typography /Illustration
Art direction Branding
Packaging Typography Illustration
